Mission Statement

The Ocean Shores Marketing Coalition is a collective of Ocean Shores business owners and managers dedicated to driving tourism and economic growth in our community. Our mission is:

Attract Diverse Travelers: To draw visitors with varied interests, particularly during slower seasons, by showcasing the unique aspects of Ocean Shores through a robust online presence.
Promote Ocean Shores Tourism: To enhance our visibility and appeal via a strategic, data-driven social media approach that highlights Ocean Shores businesses and attractions.
Assess and Adapt: To regularly evaluate the effectiveness of our marketing assets and make necessary adjustments to optimize our results.
Success Metrics: Our success will be measured by increased visitor traffic, higher spending in the area, and sustained engagement with our digital platforms.

Our ultimate goal is to manage resources effectively to drive lodging revenues that not only meet but exceed the investment made in promoting Ocean Shores.